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    On October 23, the second phase of the 140th China Import and Export Fair (Canton Fair) officially opened in Guangzhou. Shishi Xinjia Electronics Co., Ltd. showcased two key new product lines—XINJIA-branded smartwatches and ring watches—at the Clocks, Watches & Eyewear exhibition zone. Through technological innovation and distinctive, creative design, the company demonstrated the renewed vitality of the clock, watch, and electronics manufacturing sector in Shishi to global buyers.   As a high-tech enterprise deeply engaged in the R&D and manufacturing of electronic timepieces, Xinjia Electronics highlighted a "dual-star" product lineup at this year’s fair. Its multifunctional smart health watch leverages the brand’s mature technical expertise, integrating practical features such as heart rate, blood oxygen, and sleep monitoring, step counting, and Bluetooth notifications. Equipped with a high-definition display, a waterproof design, and comfortable, eco-friendly straps, the watch is well-suited for daily wear, outdoor sports, and health management. Its versatility makes it an ideal choice for both the mass consumer market and the gift sector. Thanks to its stable performance and excellent price-to-performance ratio, the product attracted inquiries and business discussions from buyers across many countries.    One of the major highlights at this exhibition is the newly launched "ring watch" (a timepiece in the form of a ring) by Xinjiia. Breaking away from the traditional wristwatch format, this product ingeniously integrates a timekeeping module into the ring itself. Compact, portable, and stylish, it combines essential practical features—such as time display, luminous markers, and water resistance—with the aesthetic appeal of an accessory. Designed to resonate with a young, trend-conscious demographic and the fashion-forward gift market, this unique, creative concept stood out among the many timepieces on display. Numerous international buyers stopped by to try it on, expressing a strong interest in collaborating on this lightweight, innovative, wearable timepiece.   At the booth, the Xinjiia team demonstrated the health-monitoring and data-synchronization capabilities of their smartwatches, while also showing visitors how to wear and operate the ring watches. The team also presented comprehensive solutions for customization—including style variations, color adjustments, and OEM/ODM services. Buyers engaged in in-depth discussions regarding power consumption, minimum order quantities (MOQs), lead times, and product certifications, with several potential orders currently under follow-up. "The Canton Fair serves as a vital gateway for us to connect with the global market and showcase our latest products," says a representative from Xinjia Electronics. The company prioritizes innovation-driven product evolution, building upon its foundation in traditional electronic...

    From September 1 to September 5, the 45th HKTDC Hong Kong Watch & Clock Fair, a highly anticipated event in the global watch and clock industry, grandly opened at the Hong Kong Convention and Exhibition Centre. As one of the world’s largest and most influential comprehensive industry exhibitions, the fair gathers premium exhibitors, industry experts and professional buyers from more than ten countries and regions worldwide. It integrates high-quality resources across the entire watch and clock industrial chain, focuses on emerging industry trends including intelligent innovation, exquisite craftsmanship and green smart manufacturing, and serves as a core international platform for business cooperation and technical exchanges. Leveraging the intelligent manufacturing advantages of Minnan region, Shishi Xinjia Electronics Co., Ltd. made a remarkable appearance at this international event with its core watch electronic supporting products and innovative technical solutions, fully demonstrating its outstanding R&D capabilities and brand competitiveness in the watch electronics sector. With years of dedicated experience in the watch electronics industry, Shishi Xinjia Electronics Co., Ltd. is a professional integrated manufacturer rooted in Shishi and serving global markets, covering research and development, production, sales and after-sales services. The company specializes in the R&D and manufacturing of electronic watches, smart watches, radio-controlled watches, quartz watches and other core products. Supported by a mature production system, strict quality control standards and continuous technological innovation, it focuses on both traditional watch supporting services and intelligent watch upgrading. Its products are widely applied in high-end finished watches, fashion wristwatches, smart watches and other categories. With reliable quality, cost-effective advantages and customized services, Xinjia Electronics has gained high recognition from numerous watch brands and manufacturers at home and abroad.   At this year’s Hong Kong Watch & Clock Fair, Xinjia Electronics accurately grasped the global industry trends of intelligence, refinement and green development, showcasing its newly upgraded core products including smart watches and ring watches. Compared with traditional products, the company’s newly updated electronic components feature stronger compatibility and better durability. They not only meet the exquisite quality requirements of high-end traditional watches, but also adapt to the innovative R&D trends of modern smart wristwatches and multi-functional timing equipment, fully meeting diversified customized OEM and ODM cooperation needs.   During the exhibition, Xinjia Electronics’ booth attracted a large number of professional buyers, brand representatives and industry partners from Southeast Asia, Europe, America, Hong Kong, Macao and other regions with its reliable pro...

On a sunny day, Shishi Xinjia Electronics Co., Ltd. held a tug-of-war competition to celebrate its anniversary. This competition was not only a warm review of the company's development history but also a perfect demonstration of team spirit and cohesion.   On the day of the competition, the company was bustling with activity, and employees were enthusiastic, actively participating in this unique tug-of-war. On the field, each participating team was ready, and the team members were all eager to compete, their eyes revealing their determination to win. With the referee's whistle, the competition officially began. The team members worked together, gripping the rope tightly, pushing off the ground, leaning back, and pulling with all their might. The atmosphere was tense and exciting, with cheers and shouts echoing throughout the company. Among the many participating teams, the women's team stood out. With unwavering perseverance and a spirit of teamwork, they fought hard on the field. Every pull, every act of perseverance, fully demonstrated their indomitable spirit. Ultimately, the women's team achieved outstanding results with their excellent performance, adding a vibrant touch to the company's anniversary celebration. The men's team was equally impressive, demonstrating formidable strength and teamwork on the field. The teams battled fiercely, pushing the competition to one climax after another. After several rounds of intense competition, the winners were finally determined. Company leaders presented banners to the winning teams, highly praising and recognizing their outstanding performance. This tug-of-war competition was not only a contest of strength but also a demonstration of team spirit. During the competition, employees supported and encouraged each other, working together for the team's honor. Through this competition, everyone gained a deeper understanding of the power of unity and further strengthened team cohesion and centripetal force. Shishi Xinjia Electronics Co., Ltd. has always emphasized corporate culture building, providing employees with a platform for self-expression and interaction through various enriching activities. The successful holding of this anniversary tug-of-war competition not only enriched employees' leisure time but also stimulated their enthusiasm and creativity.   We believe that in the future, all employees of Shishi Xinjia Electronics Co., Ltd. will devote themselves to their work with greater enthusiasm, work together, and create even more brilliant achievements for the company's development!

From 1997 to 2026, twenty-nine years of trials and tribulations, twenty-nine years of glorious achievements.   Today, Shishi Xinjia Electronics celebrates its 29th anniversary. From its humble beginnings to becoming a mature enterprise deeply rooted in the watchmaking industry, every step of Xinjia's growth is inseparable from the joint efforts of all Xinjia colleagues, and even more so from the trust and support of customers, partners, and all sectors of society. Twenty-nine years of hard work, abundant fruits   Xinjia's business officially set sail in 1997. For twenty-nine years, we have focused on cultivating the watchmaking industry, from R&D to production, from the domestic market to global sales. Xinjia has always adhered to quality first, steadily moving forward, step by step forging its own path of growth. These 29 years of trials and tribulations are not only a gift from time to Xinjia, but also a badge of honor for the hard work of every Xinjia employee.   A journey together, grateful for your support   After 29 years of glorious history, our deepest gratitude is expressed.   Thank you to every Xinjia employee for dedicating your youth and hard work, your tireless dedication forming the powerful force propelling Xinjia forward; thank you to every partner for choosing and trusting us, allowing Xinjia to continuously cultivate its expertise and achieve steady and long-term growth in the industry; thank you to every friend who has accompanied us along the way, witnessing Xinjia's every step of growth.   Chasing Dreams for the Future, Embarking on a New Chapter   29 years is a milestone, but also a new starting point. Standing at this new starting point, Xinjia Electronics will continue to uphold its original aspirations, cultivate its expertise, forge ahead with determination, and, together with all partners, write an even more brilliant chapter.   Happy 29th Anniversary to Xinjia Electronics! May your business thrive and your future be bright!  

The 2026 Hong Kong Gifts & Premiums Fair was grandly held at the Hong Kong Convention and Exhibition Centre from April 27 to 30, gathering more than 4,100 exhibitors and over 47,000 professional buyers from over 35 countries and regions worldwide. Shishi Xinjia Electronics Co., Ltd. made a brilliant appearance with more than 600 timing products, becoming one of the highlights of the fair. Founded in 1997, Xinjia Electronics has been deeply engaged in the watch industry for nearly 30 years and has developed into a high-tech enterprise integrating R&D, production and sales. The company has led or participated in the formulation of a number of national and industry standards, and owns four independent brands including "XINJIA". Its products are exported to 78 countries and regions, with foreign trade sales accounting for over 90%. At this fair, Xinjia Electronics focused on launching a full range of new products such as XINJIA brand smart watches, cold light sports watches and voice time-telling watches. Among them, the smart health watch integrates functions such as heart rate, blood pressure, sleep monitoring and APP health management, supports Bluetooth connection and sports data analysis, and is widely favored by professional buyers. The cold light sports watch has night vision, waterproof and shockproof performance, suitable for a variety of outdoor scenarios. The voice time-telling watch serves the visually impaired with humanized design, demonstrating the brand's warmth. With the help of the fair platform, Xinjia Electronics has reached cooperation intentions with a number of international purchasers, further expanding its global market network. So far, the company has obtained 78 patents and 1 software copyright. In the future, it will continue to focus on the fields of smart wearables and health monitoring, and promote Chinese timing brands to the world. Looking forward to the future, Xinjia Electronics will adhere to the core philosophy of "Innovation, Quality, Service", increase R&D investment, deepen international layout, and strive to become a leading enterprise in the global timing field. 

On the afternoon of April 16, 2026, a delegation led by Lu Cheng, the 10th Chairman of the China Horological Association, along with Vice Chairman Ren Jianping and Secretary-General Li Huiting, visited Shishi Xinjia Electronics Co., Ltd. to conduct an inspection and gain a deeper understanding of the company's current development, production and operation, and technological innovation. Chairman Li Ping and others from the company accompanied the delegation throughout the visit and warmly received them.   During the inspection, Chairman Li Ping and others first warmly welcomed the leaders from the China Horological Association and provided a detailed introduction to Shishi Xinjia Electronics Co., Ltd.'s development history, main business layout, production process advantages, product research and development innovation, and market expansion. Subsequently, the delegation visited the company's production workshop, R&D center, product display area, and other core areas, carefully examining the product production process, quality control system, and new product development achievements. They listened attentively to the company's report on its work in the research and development, manufacturing, and brand building of watches and related electronic products, gaining a comprehensive understanding of the company's achievements and development opportunities in the industry. Chairman Lü Cheng fully affirmed the achievements of Shishi Xinjia Electronics Co., Ltd., which has been deeply involved in the watch and electronics industry for nearly 30 years, adhering to technological innovation, strictly controlling product quality, and steadily advancing its market layout. He stated that the China Horological Association (CHA) is committed to building an industry exchange platform, promoting collaborative development and innovation among industry enterprises, and will continue to focus on the development needs of enterprises, actively playing a bridging role, and providing support and assistance to enterprises in areas such as industry policy interpretation, technology resource matching, international standards, national standards, industry standards formulation, and brand influence enhancement.   Both sides also conducted in-depth exchanges and discussions on current trends in the watch and clock industry, changes in market consumption demand, enterprise technological innovation directions, and paths for industrial transformation and upgrading. Vice Chairman Ren Jianping and Secretary-General Li Huiting, based on the actual development of the industry, offered targeted opinions and suggestions on optimizing production management, strengthening core competitiveness, and expanding into niche markets. Chairmen Li Ping and others expressed their heartfelt gratitude to the CHA for its long-term care and guidance to enterprises. He stated that the guidance from the association leaders provided direction for the company's future development. The comp...

Embarking on a Cross-Border Gathering, Starting a New Journey Overseas   Fuzhou in March is vibrant with spring, brimming with business opportunities. From March 18th to 20th, 2026, the 6th China Cross-Border E-commerce Trade Fair was grandly opened at the Fuzhou Strait International Convention and Exhibition Center. As a "trendsetter in cross-border e-commerce," this exhibition attracted more than 3,000 enterprises and over 100,000 professional merchants from around the world. Shishi Xinjia Electronics Co., Ltd., with nearly 30 years of watchmaking experience, showcased its full range of products at the exhibition, leaving a significant mark on this grand cross-border e-commerce event, driven by its passion for exploring the global market.   Core Strength Forges Product Competitiveness   Entering the Xinjia Electronics booth, a dazzling array of watches is breathtaking. From technologically advanced and functional sports watches (equipped with cool lights and voice timekeeping functions) to simple and stylish quartz watches and multifunctional smartwatches, over 600 products were neatly arranged, fully demonstrating the company's strong R&D capabilities and exquisite manufacturing processes.   As a national high-tech enterprise, Xinjia Electronics has always regarded innovation as the core driving force for its development. The company boasts a professional R&D team, launching dozens of new products annually and holding 78 patents. At the booth, a smartwatch equipped with a health monitoring system particularly attracted attention. It not only features basic timekeeping functions but also monitors real-time health data such as heart rate, steps, and sleep quality. Data can be synchronized via Bluetooth connection to a mobile phone, a thoughtful design that won over many buyers. In addition, functional watches developed specifically for outdoor sports enthusiasts, such as thermometers and pedometers/calorie counters, also garnered attention for their accurate data monitoring and durable quality.   Besides its extensive product line, Xinjia Electronics' rigorous quality control is also key to winning customers. The company has passed ISO9001 international quality management system certification and the EU BSCI social responsibility audit. All products comply with EU RoHS standards and are exported to 78 countries and regions, including Europe, the Americas, Japan, South Korea, and Russia, with foreign trade accounting for over 70% of its total sales. At the exhibition, many overseas buyers expressed their intention to cooperate on the spot after learning about the product quality certification system in detail.   Precise Matching, Connecting Global Business Opportunities   Fuzhou, as a core hub city of the 21st Century Maritime Silk Road, boasts a dense international logistics network and over ten million overseas Chinese business resources, providing convenient channels for cross-border e-commerce enterp...

Today, the second phase of the 137th China Import and Export Fair (Canton Fair) commenced at the Guangzhou Pazhou Complex. Our company proudly showcased multiple new products at the event. ‌Booth Number:‌ Hall D, Zone 20.1, Booth A05-06Demonstrating the innovative strength of Chinese manufacturing to global buyers. ‌Corporate Strength & Product Highlights‌‌Deep Industry Expertise, Quality as the Priority‌Established in July 1997, Shishi City Xinjia Electronics Co., Ltd. owns a self-built garden-style industrial complex spanning over 30,000 square meters. For nearly three decades, we have been an industry leader specializing in the R&D, production, and sales of: Radio-controlled watches Smartwatches Electroluminescent sports watches Voice-activated timekeeping watches/clocks Electronic clocks Analog-digital combination watches Quartz watchesOur products are widely distributed across China and globally. ‌Warm Invitation‌We offer tailored consultation services for visiting clients, enabling flexible customization to empower global brands.‌ODM/OEM One-Stop Solutions:‌Full-process customization from product design, mold development, to mass production and delivery. We assist with visa invitation letters and assign dedicated representatives for product demonstrations and technical consultations. We look forward to deepening collaborations with global partners to explore new frontiers in the timekeeping industry.

Encounter Baogai" College Study Tour Held at Xinja Electronics in Shishi City, Local College Students Visit On December 6, 2024, Xinja Electronics Co., Ltd. in Shishi City proudly hosted a college study tour titled "Encounter Baogai." The event attracted active participation from local college students in Shishi City, providing them with a rare opportunity for practical experience.   At the beginning of the event, the students were warmly received by the staff of Xinja Electronics. The company's employees introduced the company's development history, core products, and the technological innovations involved in research and production processes. The students actively asked questions and engaged in in-depth discussions and interactions with the staff. Subsequently, the students visited the company's production workshops. The tidy and orderly workshops showcased the company's advanced production equipment and the meticulous production processes. The staff explained the manufacturing process in detail and demonstrated the quality control procedures, highlighting Xinja Electronics' commitment to quality and relentless efforts.   In addition, the students also visited the company's research and development center, gaining insights into the company's leading position in technological innovation. The staff introduced the latest research and development achievements and technological applications, inspiring the students' interest and enthusiasm for technological innovation. The students expressed that through this visit, they gained a more intuitive understanding of the operation of the electronics industry and recognized the importance of technological innovation for the company's development. The "Encounter Baogai" college study tour not only provided local college students in Shishi City with an opportunity to experience the practical operation of enterprises firsthand but also served as a platform for practical exchanges with the company. Through the visit, the students gained knowledge about advanced production technology and technological innovation, broadening their horizons.   For Xinjia Electronics Co., Ltd., hosting this study tour is a manifestation of the company's social responsibility and a beneficial attempt to cultivate and attract talents of the new generation. The company will continue to be dedicated to innovation and development, contributing to the progress of the industry, closely cooperating with colleges and injecting new momentum into the industrial development of Shishi City. The event concluded successfully, leaving a deep impression on the students, who expressed their gratitude for the practical experience and opportunities provided by Xinja Electronics. It is believed that this study tour will have a positive impact on the students' career development and further promote the close relationship between colleges and enterprises shishi City.

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